Issue 01
The schedule swings.
Booked solid one month, scrambling the next.
Growth marketing for home-service businesses
More estimate
requests from
homeowners
near you.
Facebook and Instagram ads, landing pages, and follow-up that work as one system. Plus reporting that shows you exactly what it produced.
Ethics first: we only partner with honest operators. Read our standard →
New inquiry
Example
Roof replacement
- Estimate request in while you're still on a job
- AI texts back with a few quick questions
- Details collected: 20-year roof, shingles curling
- Estimate booked for Tue, 9:00 AM
Estimate booked
Winning the job is still yours.
The system
Four parts. One job: booked estimates.
Example
Your CompanySponsored
Roof replacementsServing Your Town
Get quoteYour Company Another full roof replacement in Your Town. Now booking spring estimates.
Get seen in their feed.
Facebook and Instagram ads show your best work to homeowners in your area.
Example
YOUR COMPANYCall
Roof replacement · Your Town
Roof showing its age? Get an honest estimate.
Your real reviews
NamePhone
Request an estimate
Call nowGet an estimate
Turn the click into a request.
A page for that exact service, with your real reviews and one-tap call.
Example
Estimate request · 7:42 PM
Hi Dana, it's Your Company. Thanks for asking about a new roof! A couple quick questions?
Sure. Saw your post on Instagram.
How old is the roof, and any leaks so far?
About 20 years. No leaks, but shingles are curling.
We can come take a look Tue 9:00 AM or Wed 2:00 PM. Which works?
Tue at 9 works.
Estimate booked · Tue 9:00 AM
Answer while it's fresh.
AI replies in seconds, texts back missed calls, and books the estimate.
Example layout
This month
Inquiries
Booked estimates
Won jobs (you share)
Inquiries by source
Facebook · Instagram · Calls
Cost per booked estimate
Tracked
Illustration only. Not client data.
See what it produced.
Inquiries, booked estimates, and cost per estimate, in plain numbers.
Straight talk
Three numbers. Never blurred.
- We driveInquiry
A homeowner reaches out.
- We driveBooked estimate
It's on your calendar.
- You winWon job
Your price. Your work.
We track all three, and we'll never report an inquiry as a sale.
The Argo Standard
Ethics first. It's a condition of working with us.
We turn down revenue before we'll help a dishonest business get better at harming people. And we hold Argo to the same rules.
Read the Argo StandardWe don't partner with owners who
Deceive customersManufacture urgencyPush unnecessary workExploit vulnerable peopleMistreat workersPromise what they can't deliver
Sound familiar?
The work isn't the problem. Steady demand is.
Issue 02
Ad spend you can't trace.
Clicks, but no idea which ones became estimates.
Issue 03
Calls you couldn't get to.
On a ladder at 2. They booked someone else by 6.
Issue 04
Quotes that go quiet.
You priced it fairly. Then nobody followed up.
Book a strategy call
Let's talk about your next season.
- A real conversation, not a scripted pitch
- An honest read on what's working and what isn't
- A straight answer on whether we're a fit